Between the financial lines

Between the financial lines

“Sell on price…lose on price” What does that really mean when it comes to a benefit plan? In all industries, there are always competitors out there willing to take on a new customer for a slashed costing. Undercutting the marketplace to gather new customers into the...
Between the financial lines

Table Stakes

Our value proposition is to align benefits to productivity for an effective return on investment. Too often, quality service, listening, responding to queries are tooted as a service promise or the “difference” on why a customer would work with a particular...
Jeffrey Cullen, Business Broker

Jeffrey Cullen, Business Broker

Let’s Talk About SHifT You have questions and need answers from expert sources. Join Lori Power, Founder of MP Benefits on her weekly zoom-cast. Jeffrey Cullen, MBA, CEPA, works to match and help business sellers and buyers achieve their goals through a win-win...
Between the financial lines

The $100 Hammer

Make no mistake, it is a balancing act for investment when it comes to innovation and productivity. Is new technology—artificial intelligence—the key to answering both of these issues or a means of complicating existing problems. Technology purchase Computer software...
Reminders for Seniors on Benefits

Reminders for Seniors on Benefits

Making up five per cent of the total labour force, Statistics Canada shows that nearly one million people employed are aged 65 or older. For those with access to the employee group plan through their employer, here are some reminders common to the policies. Disability...