Are marketing’s for amateurs?

Are marketing’s for amateurs?

After more than two decades in the business of benefits, what I have come to learn is the value of consultancy when it comes to clarity. We see our role as the instrument to remove artificial barriers, to align with the successful outcome as defined by the...
Are marketing’s for amateurs?

Digital Privacy

With the greater dependency on technology come concerns and legalities of digital privacy. On an episode of “Let’s talk about this SHifT”, Harry Matheis from Matheis Financial Group, spoke about the digital charter and its implications in employee group benefit plans,...
Are marketing’s for amateurs?

More communication required

We, in the benefit world, brokers, consultants, insurers—ALL—need to do a much better job communicating, not just with our clients, but with the providers. Have you ever looked at what is written for staff at medical offices for “dealing with insurance companies”?...
Are marketing’s for amateurs?

A Promising Future for Cancer Therapies

We live in an exciting time where science is becoming more and more capable of solving some of our most pressing issues. Cancer being one of the biggest problems, where approximately one in two Canadians are likely to develop cancer in their lifetime. Still startling,...
Are marketing’s for amateurs?

The Right Fit

Never “Set it and Leave it” Benefits is a high touch insurance offering…never a set and leave it proposition. From the initial conversation about the value and purpose to the on-going support, a consultant needs to be there for: claims questions, issues and resolution...
Are marketing’s for amateurs?

Hiring and Benefits, Ten Quick Questions

Every business owner will have their own reasons for wanting a benefit plan. It could be holistic to take care of employees, providing protection of health and wealth. It could be because there are specific needs which require coverage, or it could be as part of the...