Let’s Talk About SHifT

You have questions and need answers from expert sources. Join Lori Power, Founder of MP Benefits on her weekly zoom-cast.

Shawna Randolph has 29 years combined experience in media relations & journalism. She is best known for her 16 years as a television news journalist with CFRN Edmonton (now CTV Edmonton) as the station’s prime news anchor from 1997-2001; and most recently known for being the co-host of Alberta Primetime, a weekday TV newsmagazine show on CTV-Two (2013-2018). Shawna has numerous clients with her communications company, including main clients City of Edmonton (media relations training), and Arts and Héritage Foundation St Albert (general communications/marketing support).

Shawna’s extensive experience in public relations involves previously managing communications and acting as media spokesperson for the City of Edmonton’s Transportation Department. She was also involved in the creation of the City of Edmonton’s Media Relations Unit and managed it until 2008. That’s when Shawna decided to launch her own company, Shawna Randolph Communications which she still operates today, specializing in media relations training and consulting. She is also known for being the media spokesperson for the Edmonton Humane Society from 2008-2013.

Shawna can help you protect your positive reputation, with her popular media relations training/consulting services. She fully understands that an organization’s reputation and profitability can depend on the degree to which the targeted “public” trusts, supports and understands its goals and policies. She has the ability to communicate thoughts clearly and simply; while displaying creativity, initiative, superior “storytelling skills” and excellent judgement.

Shawna is the proud recipient of Edmonton’s Woman of the Year Award – Consumers’ Choice Awards for Business Excellence.

Here’s why we all need to talk about this SHifT. Strategic, consistent conversations with experts will assist professionals and entrepreneurs alike to improve their business practices through interactive conversations inclusive of communication, leadership, culture, consulting, wellness, compensation, community, growth, and connection which creates actionable ideas for sustainable growth.

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