Let’s Talk About SHifT

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Rob LeLacheur is a community builder and connector. If it involves business and creativity with a big splash of sales, that is where he excels.

Rob has enjoyed over 20 years of various media roles which started with his first sales roles at the Edmonton Sun fresh from the NAIT Business marketing program. He is the owner of Road 55.

Road 55 creates content that connects! For the client’s benefit, they work hard to bring value from ideas, strategy, execution and relationships.

Along with his roles in media, he has also held leadership positions in the entertainment and event business, as GM of the Apex Casino along with the creation and running of a number of community events.

As a business owner or manager, you are looking at ways to enhance and handle your marketing and strategic activities to grow your business.
Whether the reason be a lack of time, resources or expertise, you’ve decided it is time to start the process of working with the team at Road 55.

DISCOVERY
We learn about you and your business to gain an understanding of your needs, challenges, opportunities and your budget.

CREATIVE
We take what we’ve learned and present you with a creative concept and strategic approach that fits within your budget and the goals you wish to achieve.

SCRIPT
We work with your team to develop a detailed script that includes all of the essential information and messages you want to convey to your target audience.

PLANNING (PRE-PRODUCTION)
Once the final script and key points have been approved, we work with you to plan and schedule every phase of the project.

PRODUCTION
Includes shooting video and creating or acquiring all of the various images, graphics and audio elements that are needed to complete the project.

EDITING (POST-PRODUCTION)
Once all of the necessary elements have been created and gathered, our talented post-production team puts it all together in the form of a “first cut” for your review.

REVISIONS & FINAL APPROVAL
Based on your feedback, we make whatever changes are required and deliver a final version of your production for your final approval.

DEPLOYMENT
Once your production has been completed, it’s time to get it out there! We have a vast array of tools to help your content get noticed by your target audience.

With a strong sports background, including many years of hockey in St. Albert, Rob was a member of the 1992 Memorial Cup champion Kamloops Blazers. He also was a member of both the 2002 & 2010 Grey Cup organizing committees and sat on the Edmonton Eskimo Gridiron Gang and coached in St. Albert Minor Hockey.

 

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