SHifT Marketing with Craig Comstock

SHifT Marketing with Craig Comstock

Let’s Talk About SHifT You have questions and need answers from expert sources. Join Lori Power, Founder of MP Benefits on her weekly zoom-cast. When I spoke to Craig, I found a kindred spirit in the love of story telling. In this episode, we’re going to have a...
Building “Best-in-Class” Benefits

Building “Best-in-Class” Benefits

An organization considered “Best-in-Class” is deemed such, not by themselves, although they obviously have this as their goal, they are only considered “Best-in-Class” if their peers within their industry deem them as such. When compared to YOUR strongest competitor,...
Between the financial lines

Between the financial lines

“Sell on price…lose on price” What does that really mean when it comes to a benefit plan? In all industries, there are always competitors out there willing to take on a new customer for a slashed costing. Undercutting the marketplace to gather new customers into the...