Comprehensive, Consistent, Communication is key to how we offer benefits to clients and the end-users—the employees.
Benefits Boosts Productivity
When corporations take the time to align their business strategy, culture, and compensation with expectations on performance, building out each component of the benefit plan to enhance these parameters, they can track and measure an effective return on investment.
· Improved engagement
· Reduced turnover
The key to the success of this strategy, is effective messaging. Instead of rushing to get all the details out and over with, dolling out the salient points as it applies to practical application will cement the significance.
“Everything that needs to be said has already been said. But, since no one was listening, everything needs to be said again.” ~Andre Gide
Communicate “Just in Time”
Review all aspects of the business:
· Human resources
· Safety
· Operations
· Training
· Benefits
Then, work these components into small, bite-sized pieces.
Hermann Ebbinghaus, a German psychologist, tested memory and created a memory loss model which showed people forget a whopping 50% of new information within a day. 90% is lost within a week. This makes an argument on why when we think we’ve communicated just enough, we need to say it again because repetition dramatically helps in the battle against forgetting. Often over stimuli causes the brain to disregard information.
To build out effective communication around safety and benefits, comprehensive, consistent, repeated short snippets of information aligned with existing meeting (touch points) in bite-sized chunks when they are needed. For instance, in a safety meeting, a reminder of access to care, perhaps the employee assistance program for fitness and nutrition will reinforce looking after the wear and tear on body and mind in the same manner as looking after the wear and tear on equipment for maximum productivity.
The employee’s ability to make use of the relevant content right away is what makes it just in time and causes them to RETAIN the relevant pieces. By positioning the new information with other narrative focal points makes it strategic, pertinent, and memorable, adding significance to the idea and data points.
Healthy Employees are Safer Employees
The real cost of health conditions translates not just into the billions of dollars annually, but also lost productivity, hence revenue generation for organizations. With talent demand on the rise and understanding that employees are a 24/7 investment, meaning both on the job and off, there is a need for a fitness for duty not just on the date of hire, but into the future. The cost of replacement equates to significant lost revenue for the organization.
It’s not enough to tell an employee to be safe on the job, they need to be shown and know how and when to access care when they need in order to be their own health care advocates. Truly if employees can walk away with a nugget of relevant, practical, applicable information that they can start using immediately, this is a win. However, when it comes to on-site safety and on-going health of employees, only absorbing a nugget here and there can be costly. Knowing this results in a lot of information being repeated, which is also costly.
74% of important corporate communication is dismissed
“In the moment”, situational education is applicable to every organization in every industry because it is an essential element of on-going, effective communication. Statistics show that 74% of employees miss out on important corporate communication because it is either not relevant or applicable at the time, or they are distracted by other items, or even overwhelmed with the sheer volume of information coming at them.
Creating intrigue, and often, in relevant, bite-sized pieces is key to attention retention and motivated to action. Information that is of critical importance should be converted into microlearning chunks of content.
The proof is in the data
According to Josh Bersin of Bersin by Deloitte, the average employee only has about 24 minutes per week to devote to formal learning. This premise is supported by author Juliana Stancampiano, “Radical Outcomes: How to create Extraordinary Teams that get Tangible Results”. Truly, there is only a finite amount of content people can retain at any one time. However, if we can connect content to concrete, measurable goals, it will be absorbed and more importantly, applied more readily.
Think of it another way, if we tell a teen-ager the important components of a mortgage a decade before this will ever be applicable to their life stage, and it is never spoken of again with the expectation that this information will be retained in full when they need it, is false.
Fight Against the Forgetting Curve
The human brain loves repetition. The GOAL is to create lasting behaviour change by promoting healthy, engaged, safe employees.
We’d be pleased to engage in a meaningful conversation. Give us a call.
Note: this was written without the aid of Artificial Intelligence (AI)
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