Imagine, for just a moment, that you have an opportunity to purchase your favourite sports teams. A life-long dream come true.
Now what?
It isn’t just the bricks and mortar; the jumbo screens and concessions stands—it’s the team—the people. And now you must take care of these people—these performers—to keep them at the top of the profession because you must have a return on the investment.
This means putting bums in the chairs at the games. Getting airtime on sport networks. Creating a buzz and attracting viewership, while continuing to build the fandom.
In the broad strokes, this is no different than any other business where the majority of the wealth of the company is held in the hands of the talent. Intellectual property, processes and systems are only as good as the people capable of implementation.
Creating buzz and attracting customers and investors, means having the talent to perform.
No one is interested in a group of lack-luster players. But bring those players together as a team with energetic culture and attitude and everyone wants to be a part of that circle.
When it comes time to sell, investors too will be interested in high performing, talent driven operations with a winning mentality and an ability to ensure a return on their investment.
The benefit plan is the most underutilized tool at an owner’s disposal.
This is where we drive innovation in benefits. Let’s have a conversation. Give us a call.
Note: this was written without the aid of Artificial Intelligence (AI)
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