It’s not a question of what came first the chicken or the egg, or even why the chicken crossed the road, the real question is how the chicken is used in a meal.
Consider one grain fed, naturally bred chicken bound for the table. The carcass is cut in half and sold separately to two different restaurant owners. Neither of these business owner’s cook anymore, so the chicken half is then given to the kitchen.
The first restaurateur is a fast food outlet who’s customer base is interested in the cheapest option for a meal. They will use their chicken primarily for chicken nuggets, chicken burgers, and chicken slices added to their fresh salads.
The second restaurant is a gourmet affair. Customers, their “guests” as they are called, make plans months in advance to get a table at this establishment. The menu is customized according to the fresh seasonal vegetables available from the local farms.
From their half, they will use the breast for plan-roasted chicken, with grapes, garlic, and rosemary. The wings and thighs will feature in a spicy Middle Eastern dish with pickled sweet onions, beats, and sauce. The bones will be used for home-made broth, which will then be turned into a lemony apple and chicken stew with dumplings.
Return on Investment
The fast-food outlet has a proven system of operations. Their people know their jobs well and more importantly the customer knows what to expect when they come in. They generate a marginal return on the investment into the purchase of the chicken.
The gourmet restaurant has aligned their menu to the experience guests expect when they come to their establishment. Their employees are engaged in the process of how the menu works to not only attract customers, but the very best chefs in the world via for a position to work in this kitchen, adding to their brand recognition.
What does this have to do with benefits?
Businesses can only thrive when they have customers. They can only keep those customers coming back again and again, if they have the best talent for the organization. Just like anyone can purchase a chicken and have a meal, the enjoyment of that meal will differ depending on how you view what the chicken MEANS to the organization.
Anyone can have a benefit plan, it’s how you are aligning the tools within the benefit plan that will create an effective return on investment and thereby generate engaged people and profit.
Let’s have a conversation.
Reach out if you would like to explore your corporate benefit options, like:
· Aligning the benefit plan with operations
· Building “Best-in-Class” benefits
· Process mapping the benefit “fit”
Note: this was written without the aid of Artificial Intelligence (AI)
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